Maissone, Uniquely Found Homeware for the Singapore Lifestyle

An interview with Michelle Boyce, Director of Maissone

From Singapore there are a myriad of travel destinations to visit. From far off places to towns a quick boat or car ride away. Michelle Boyce had spent over 10 years travelling and, with each stop, returned home with treasured homeware and nic nacs that she had found along the way in back streets and random shops. Friends would invariably comment on these items, wondering where she got them and wishing they could find something similar here. It was with these queries in mind that Michelle decided to start Maissone, a boutique shop that sells homeware and bed linen. Always passionate about beautiful design and interiors, she now curates designer and one off pieces to complement the homes of Singapore.

Michelle’s Maissone is a one-stop-shop of unique and beautiful homeware, including exclusive bed linen from New Zealand. This month she is part of The Attaby Collective, upstairs at 76 Haji Lane. Ordinary People got the chance to talk to her about her store and the objects she assembles.

MaissoneOutdoorLanterns
Gorgeous outdoor lanterns with the tango linen throw adding serious style to any outdoor space.


What was it like going from personal collector to starting your own store?

Hugely satisfying – with my passion for lovely things I wanted to make quality, stunningly designed products available to everyone.

Tell us a little more about the items and collections you bring in to Singapore.

I look carefully for brands that I recognize from both a consumer and a buyer prospective. Products that are not too fussy and have good asthetics. On my regular travels I look for something unique that will grab the attention of our customers.

A product has to live up to the quality test too. I have sampled the linen from Thread Design, which is the brand I started Maissone with. I know I can stand behind it because my entire family uses it and has done for over 12 years. 

MaissoneBambooStraws
Maissone stocks these beautiful, unique and eco-friendly bamboo straws. A fantastic alternative to plastic disposable ones.


Where are your favourite places to shop for your one-off and designer pieces?

 I love to shop when I travel, seeking out the best of what each city has to offer. I am passionate about New Zealand design of course! I think New Zealand is home to a culturally diverse range of talented and creative ‘Kiwis’ who are proud of their heritage. From renowned film-maker Sir Peter Jackson to designers like David Turbridge. Of course, food and wine is also an essential ingredient to a New Zealand experience.

What’s coming up next for Maissone?

I have some pretty serious goals that combine with an exciting plan for the remaining 2016, the main thing I hope to achieve with Maissone are customers who love our products and our brand.

Is there any advice you’d like to give to someone who would like to start their own store?

Follow your heart, do your research and understand who your likely customer is.  Work backwards from there.

 

For more information on Maissone:

www.maissone.com
Facebook: maissone
Instagram: maissonesg
Pinterest: maissonesg

Maissone is also located at:
20 Eng Hoon Street
Tiong Bahru
Singapore 169770

P   | +65 6669 9681
E   | info@maissone.com

Design Showroom Opening Hours:
Tuesday to Friday & Sunday 10:30am until 5:00pm
Saturday 10:30am until 6:00pm

Maissone is also now at The Attaby Collective until June 4! Don’t miss this great pop-up with more brands like Coté + Badt, Maison by Amanda Dyer, Madie Moo and more.

For more information on The Attaby Collective and Attaby:

Attabylogo

Facebook: attabystyle
Instagram: attabystyle
www.attaby.com
claire@attaby.com
+65 8200 8437

Images provided by Maissone.

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